I'm really intrigued by the new concept by the group behind H&M/Cos/Monki/etc and I've been obsessively checking their site and tumblr in the hopes of getting a glimpse of their upcoming collection. The latest peek they've provided comes in the form of this video:
There are a few things I'm really keen to see in person, and generally I'm curious to see this collection in person. What I don't fully get is what the difference will be between & Other Stories and the other brands under the H&M umbrella, especially Cos, which is already meant to be their high-end arm. This is perhaps a bit "edgier", for lack of a better word, but it doesn't really look all that different. I look forward to a trip to their Regent Street branch on my next trip back to London though, to see it all for myself. In the meantime, I leave you with some photos that caught my eye from their tumblr:
P.S. I don't know what's come over me lately, but I seem to be obsessed with the colour pink. Luckily that seems to stop short of actually wanting to wear it, I just want to be surrounded by things the colour of raspberries and candyfloss.
There are a few things I'm really keen to see in person, and generally I'm curious to see this collection in person. What I don't fully get is what the difference will be between & Other Stories and the other brands under the H&M umbrella, especially Cos, which is already meant to be their high-end arm. This is perhaps a bit "edgier", for lack of a better word, but it doesn't really look all that different. I look forward to a trip to their Regent Street branch on my next trip back to London though, to see it all for myself. In the meantime, I leave you with some photos that caught my eye from their tumblr:
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